Mobile Marketing Insights and Best Practices / AppAgent

Mobile Video Ad Best Practices for Google and Facebook

Peter Fodor

Our best practices for creating successful mobile video ads on Facebook and Google.

Martin Jelinek

To learn more about industry insights and best practices, sign up for the AppAgent newsletter here. Identifying a suitable post-install event and generating an accurate lifetime value (LTV) prediction could help

Peter Fodor

To achieve a high app store conversion rate, it’s crucial to recognize that users often have little interest in your app. Their download decision happens almost instantly.

Peter Fodor

In this article, you will discover how to adapt your ads to effectively deal with market saturation, the key distinctions between good and bad fake ads, and 12 creative approaches to

Peter Fodor

A collaborative creative strategy, developed jointly by marketers and product managers, provides a clear direction for an app or game’s purpose and optimal positioning to maximize its appeal.

Peter Fodor

What defines a great mobile brand, and how does it impact customer behavior? Mobile app branding promises that the product will deliver what’s expected–functionally and performance, privacy and security.

Peter Fodor

Understanding the competitive landscape is still crucial for your mobile app or game. It can assist you in defining a unique market position while always keeping the customer in mind.

Peter Fodor

Regardless of the advancements in ad network algorithms, it remains vital to truly comprehend your players or users, understand their motivators, and know how they decide where to invest their precious

Peter Fodor

Today’s mobile growth is driven by paid user acquisition. In 2020, mobile ad spending reached a 26% year-over-year growth, bringing it to a whopping $240B (according to data.ai). Such an acquisition is

MOBILE MARKETING BLOG

Read the knowledge from AppAgent's experts as soon as it's released.

Mobile Video Ad Best Practices for Google and Facebook

Growing subscription-based mobile apps with LTV prediction

ASO Best Practices: Designing App Store Creatives

How to Create Mobile Video Ads for Apps & Games

What is a Mobile Creative Strategy and How to Create One

A Guide to Mobile App Branding: Tips and Examples

How to increase app store conversion rate: spy on competitors

Motivation-Based Creatives: How to Conduct USer & Game Player Analysis

The Mobile Marketing Creatives Series: An Ultimate guide to designing ads and app store creatives

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