ASO Archives - AppAgent / Strategic & Creative Mobile Marketing Agency

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6 key drivers of ASO strategy for your business

Peter Fodor

Many articles talk about App store optimization (ASO) tactics, but only a few touch the fundamentals of a successful ASO strategy. By focusing simply on tactics instead of developing an effective

Increase organic downloads this Christmas and New Year

Jiri Chochlik

The Christmas and New Year period is an excellent opportunity to obtain more organic downloads. However, choosing the right store listing assets that convince users to download your app or game

An essential guide on how to use Apple Search Ads to boost App Store Optimization (ASO)

Peter Fodor

It’s been two years since Apple introduced Search Ads in 13 storefronts*, and it’s clear to anyone in the industry that they have been a huge success. Setting them up is

Case Study: Achieving 66% growth through App Store Optimization

Jiri Chochlik

This is an in-depth case study by Jiri Chochlik, an ASO Expert at AppAgent Good mobile marketing managers are relentlessly looking for new ways to improve their user acquisition efforts. They

ASO in iOS 11: A detailed analysis of what REALLY works

Jiri Chochlik

So many people waste time and resources on their App Store Optimization (ASO) by copying other people, without having any proof that their activities will make a difference. To help explain

Viber case study: where big publishers miss free downloads

Jiri Chochlik

NOTE: Viber released an updated store listing shortly before we published the analysis, where they utilize several strategies mentioned below (new keywords in the name of the app or added subtitle).

The Smart ASO Trick for Higher Rankings

Jiri Chochlik

This is a guest post by Jiri Chochlik, founder at AsoFriend and ASO Specialist at AppAgent. It’s no secret that titles – and now also subtitles – are the most important

Why 7 seconds could make or break your mobile app

Peter Fodor

A recent survey on download decisions claimed that the description of the app was the second most important reason for install, with rating coming in as number one. The problem is,

The massive impact of iOS11 on App Store featuring

Peter Fodor

Today’s post is part of my guest chapter from an upcoming book called “Advanced ASO” by Moritz Daan and Gabe Kwakyi. I cover the whole featuring process, all tips & tricks