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What is Mobile App Deep Linking?

What is mobile app deep linking?

  • Vit Volsicka Vit Volsicka
If you are a developer or marketer working in mobile, you’ve probably heard the term ‘deep linking’. But what is it, and how can you leverage deep links for your app
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Post-install events

How to set up post-install events for mobile attribution analytics

  • Peter Fodor Peter Fodor
Today, mobile marketers must look beyond the installation of their app or game to find a new currency through which to analyze and optimize mobile app marketing. Post-install events play a
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LTV predictions

How do real-life companies use lifetime value predictions

  • Ivana Fodorova Ivana Fodorova
Ever wondered how to set up a solid Lifetime Value (LTV) model and predict the Return on Investment (ROI) for your app? No worries, we’ve got your back! Being overwhelmed by the complexity
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Mobile Attribution Tools

What’s the best mobile attribution partner for your app?

  • Vit Volsicka Vit Volsicka
Last Updated: September 13th, 2022 To learn more about the mobile app marketing industry and best practices, sign up for the AppAgent newsletter here. There is a moment in the production
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Guide on Predictive LTV Modeling

Summary of the Complete Guide on Predictive LTV modeling

  • Martin Jelinek Martin Jelinek
AppsFlyer, AppAgent, and Incipia have collaborated to create a comprehensive guide on predictive LTV modeling. This must-read resource caters to mobile marketers, UA managers, and marketing analysts. Drawing insights from experts representing companies
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Mobile attribution analytics

The principles of mobile ad attribution, analytics and tracking

  • Vit Volsicka Vit Volsicka
To learn more about industry insights and best practices, sign up for the AppAgent newsletter here. Why it’s impossible to effectively grow your app or game with mobile ads without having
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VIDEO: Building Mobile Marketing Analytics Step-by-Step

  • Peter Fodor Peter Fodor
Listen AppAgent’s Marketing Analyst Martin and Data Analyst Vítek talk about building mobile marketing analytics step-by-step. During their livestream on the Mobile Marketing Experts Facebook group they recently talked why they have decided
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Mobile analytics for soft launch

Mobile analytics setup for a data-driven soft launch

  • Vit Volsicka Vit Volsicka
The soft launch of a mobile app is all about collecting data. But what happens if you’re a CMO, mobile marketer or a product marketing manager at a mobile startup unfamiliar
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mobile-apps-minimum-viable-analytics-tools

The 3 essential pillars of mobile analytics

  • Vit Volsicka Vit Volsicka
It’s clear today that you can’t grow a mobile business without proper analytics. But what does “proper analytics” mean? Startup founders and product managers often don’t have the skills and knowledge
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