Marketing Strategy Archives - AppAgent / Strategic & Creative Mobile Marketing Agency

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The Ultimate Guide to Finding & Collaborating with UGC Creators

Annie Gense

In this article, we explore the significance of working with UGC, the benefits of collaborating with content creators, and where to find them,

Mobile App Onboarding: How to Boost User Retention & Conversions

Tatiana Vasilieva

Learn how to optimize four critical areas of the FTUE process, including the Splash screen, Welcome screen, Sign-up screen, and Opt-in screen.

How to Profitably Scale a Subscription App: Achieving Growth & Maintaining Profitability

Roberto Sbrolla

Maximize your subscription app’s profitability with our guide on calculating ROAS and optimizing key metrics like LTV, CPI, and CR.

How to Profitably Scale a Subscription App: Are you ready to grow?

Roberto Sbrolla

Learn the key elements of USP and Product Positioning, and identify the ideal growth phase for your subscription app.

The 11 Sins of Mobile Marketing: Lessons from Growth Audits

Martin Jelinek

As the mobile app industry evolves, many companies struggle to keep up with the latest trends and adapt through effective strategies. As a solution, mobile growth audits have become an increasingly

Mobile Ad Monetization Masterclass: Waterfalls

Peter Fodor

To learn more about industry insights and best practices, sign up for the AppAgent newsletter here. Ad monetization waterfalls might sound confusing, but the principle behind them is reassuringly simple. In

Mobile app growth strategy that actually works

Peter Fodor

Last updated on September 20th, 2022 To learn more about mobile marketing industry insights and best practices, sign up for the AppAgent newsletter here. For sustainable mobile app growth, you must

What is Mobile Ad Monetization?

Peter Fodor

To learn more about industry insights and best practices, sign up for the AppAgent newsletter here. Learn what ad monetization means, which mobile ad formats you can use, why eCPM matters

VIDEO: Fireside chats about scaling your game with Gold Town Games and Small Giant Games

Peter Fodor

To learn more about industry insights and best practices, sign up for the AppAgent newsletter here. Looking back at the year 2018, I’ve been very fortunate to have a chat with