Initial assessment led to the definition of the specific needs of stakeholders
A single dashboard provides all marketing and UA insights in one place
Kinzoo is a private messenger app for families. Users’ data is safe and never used for advertising, profiles are private, and chat is only available with approved contacts.
Brittany Skolovy / Chief Growth Officer at Kinzoo
Kinzoo was seeking an analytical solution where both marketing and product managers could have one source of truth. The initial plan was to build analytics in-house but outsourcing to AppAgent proved to be faster and more cost-efficient.
AppAgent provided a custom-built marketing and product analytics dashboard based on a proprietary platform called ROY which unifies data from ad networks, attribution tools, app stores and in-app events.
The project was kicked off with an assessment of Kinzoo’s needs, translated into two documents:
Once events were implemented and tested, the data transformation process led to visualisation of custom views.
This platform built on Google Cloud was handed over to Kinzoo after training was conducted, and is fully owned by the app publisher while AppAgent remains responsible for its operations.
AppAgent’s conclusion
“AppAgent saved Kinzoo a significant amount of time by automating their reports from multiple sources. A new dashboard helped Kinzoo understand the effectiveness of user acquisition, how people behave in the app and what brings users the biggest value.”
Jurriën Moerman / Data Engineer at AppAgent
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