Maintained high campaign performance after the fishing season
the original marketing spend
Fishing Points is a companion-app for professional fishermen and fishing enthusiasts suggesting the best fishing times by using solunar data, tide prediction, and weather forecast.
Klemen klemencic / Co-Owner of fishing points
Establish performance marketing channels, scale campaigns over the season and number of active users.
After studying the historical data, AppAgent has designed a media plan outlining essential tests for Apple Search Ads, Facebook, and Google.
Analytical support throughout the turbulent times of IDFA deprecation was necessary to be able to measure campaign profitability.
Look-a-like audiences on Facebook and Instagram based on organic users were a good starting point for user acquisition.
Once various campaigns rolled out, a diverse set of messages was tested over the course of 3 months in the US and EU.
Optimization also happened on the platform, country, and audience level, which lead to a gradual increase of the budget.
AppAgent’s conclusion
“Both conventional and non-conventional strategies were tested on Facebook for long-term potential. Applying the best practices helped us achieve the biggest volume from Google Ads Android campaigns, which are live to date. Also, carefully documented knowledge mined throughout the course of the season, will be used in the next seasonal cycle to kick-start the acquisition engine without hesitation.”
Egor goriachev / mobile marketing manager
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