more daily installs through conversion rate optimization
drop in CPI on Apple Search Ads
One of the world’s leading language learning apps and eLearning platforms, currently available in 14 languages. This Berlin-based startup has been a market-leader since 2008.
Giulia Pacioni / Head of ASO & SEO at Babbel
To run a holistic audit with a focus on ASO. The task was to identify performance drivers and areas where Babbel should invest its resources in order to deliver the highest return on investment.
AppAgent’s interdisciplinary team reviewed 18 months of organic and paid traffic data, 10+ internal studies, dozens of A/B tests and thousands of keywords in just four weeks. Based on that incredible in-depth analysis we identified four opportunities that helped Babbel achieve 20% more daily installs and an 18% drop in CPI. These opportunities were: paid user acquisition, portfolio consolidation, conversion rate optimization, and Apple Search Ads.
AppAgent’s conclusion
“One of the breakthroughs for Babbel was their mindset change towards the app stores. The audit also helped team members develop a better understanding of the relationship between paid and organic traffic.”
Martin jelinek / Head of Marketing at AppAgent
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